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PROJECT TOPIC:  ROLE OF MEDIA ORGANIZATIONS IN DISSEMINATING AGRICULTURAL INFORMATION FOR ENHANCING AGRICULTURAL PRODUCTIVITY IN RIVERS STATE, NIGERIA
Department:  Mass Communication
AMOUNT:  10,000
FORMAT:   MS WORD
PAGES:  75
 
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ABSTRACT

 

 The review analyzed the role of media organizations in disseminating agricultural information for enhancing agricultural productivity in Rivers State, Nigeria. In particular, the study described the demographic characteristics of the respondents; identified types and sources of agricultural information disseminated through the media; described the role played by media organizations in enhancing agricultural productivity in the study area; identified the languages used by media organizations in disseminating agricultural information to farmers in Rivers State; determined the extent of agricultural information disseminated by media organizations in the study area; examined the extent to which agricultural information disseminated through media organizations enhanced agricultural productivity; and identified constraints facing media organizations in disseminating agricultural information to the farmers, in the study area.. 84 respondents of the media associations and eighty contact ranchers were chosen utilizing a multi-stage inspecting system. An organized poll and meeting plans were utilized to evoke data from the respondents. Unmistakable and inferential factual instruments were utilized to examine the information gathered. Results showed that 63.4% of the media respondents and 55.0% of the contact ranchers were guys with a mean age of 41 and 49years, separately. 53.7% and 88.8% of the respondents were hitched of the media laborers and the contact ranchers with a family size of 6 and 11 people separately. All (100%) of the respondents in the media associations have accomplished tertiary schooling however none well versed in farming. Just 8.8% of the contact ranchers had no conventional schooling. The mean score for working experience was 10years with the media and 14years of cultivating experience for the ranchers. Additionally, 61.0% of the media laborers have little openness to rural data, while 61.0% of the ranchers had no contact with expansion specialists. All (100%) of the media respondents were not individuals from any farming association. The significant sorts of agrarian data spread in the review region were on dairy cultivating, Creature wellbeing/veterinary perspectives, creature rearing and poultry the board with rates of 39.0, 37.8, and 30.5 individually. A large portion of the media respondents (36.6%) got their data from government sources. The significant pretended by media associations was making mindfulness on present day cultivating strategies (62.2%). The significant language utilized by the media was English language and Pidgin with rates of 96.00 and 100.00 of the media laborers and contact ranchers respondents separately. The outcome uncovered a low degree of rural data dispersal with a great mean score xÌ„ of 1.76 and 1.74 individually. The degree to which rural data dispersed through media associations upgraded rural usefulness was likewise low with a great mean score xÌ„ of 1.93 and 1.71. Absence of subject specialization by writers (xÌ„=2.45) and language hindrances (xÌ„=2.12) was recognized as the significant limitations. The consequence of the component investigation likewise recognized insufficient monetary assets, among others, as the significant imperative. The outcome on the connection between the segment attributes of the media respondents and the jobs played by media associations in upgrading agrarian usefulness was huge in respondents' space of specialization and working experience. T-test result shows that there is no huge distinction between the jobs played by media associations and the degree of agrarian usefulness. Various direct relapse results likewise show a critical connection between the segments attributes of the media respondents and the degree of agrarian data scattered by media associations. The review reasoned that for more noteworthy usefulness in the review region and to fulfill the developing food need, the job of media associations in spreading agrarian data to the ranchers should be improved and the connected imperatives should be managed, and suggest that there ought to be a farming unit in the media houses, and experts in horticulture ought to be utilized to work with ideal access and conveyance of rural data on new creations in agribusiness to upgrade more prominent efficiency.

 

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