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PROJECT TOPIC: PRAGMATIC ANALYSIS OF THE USE OF ENGLISH LANGUAGE IN SELECTED BILLBOARD ADVERTS IN NIGERIA
Department: Linguistics and Communic..
AMOUNT: 15,000
FORMAT: MS WORD
PAGES: 90
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1.1 INTRODUCTION
This study is a pragmatic analysis of the use of English in selected billboard adverts of products consumed or used in Nigeria. Ten textual samples will be analyzed using the pragmasociolinguistic concept; a concept which examines the pragmatic, social and linguistic contexts with generated advertisers’ choice of linguistic elements. The study will observe that; illocutionary forces (speech acts) are intentionally directed towards the advertisers’ communicative intentions; in commercial adverts, language is mainly a persuasive instrument; in their choices of words, advertisers rely on the mutual knowledge they have with their audience. As it will be generally noted in this study, presuppositions are potent in commercial bill-board adverts.
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