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PROJECT TOPIC: BIG DATA ANALYSIS, NIGERIAN BANKING APPROACH
Department: Banking and Finance
AMOUNT: 10,000
FORMAT: MS WORD
PAGES: 80
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Statement of problem
Business leaders can no longer rely on their intuition to make decisions. Adding objectivity to those decisions with the help of data and analytics is unavoidable in today's era. Big data help in generating a consistent and complete customer view across products, channels and systems. It views the past, present and future to better understand and engage customers. Using big data analytics, banks can understand where and how a particular customer fits in the product lifecycle. Having this insight can have an incredible impact on marketing communication. A customer at the acquisition stage is probably more open to marketing messages than an existing customer. There are many factors that lead to the investigation of this study.Big data analysis is an important issue that need to be solved in Nigerian banking industry. Some of the problems that motivate this research include the following: What is the application of MATLAB algorithm in analysing big data? How then do we apply this algorithm in analysing customer segmentation in Nigerian banking sector?
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