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PROJECT TOPIC:  MARKETING OF INSURANCE SERVICES IN THE MIDST OF UNIVERSAL BANKING ENVIRONMENT PROBLEMS, PROSPECTS AND CHALLENGES
Department:  Electrical Electronics
AMOUNT:  10,000
FORMAT:   MS WORD
PAGES:  98
 
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Marketing is the anticipation management, which satisfies human wants through exchange process. The system of marketing of insurance service in universal banking environmental by the central bank of Nigeria, in January 2001, in its monetary and fiscal policy guidance, as response to this enactment, certain banks in order to run effectively insurance service have by way of acquisition bought over same issuance companies and incorporates them as subsidiaries in their organization. This action execute by these banks, may eventually have an impact on the insurance industry as a whole. The research work was conducted, to see it there is actually any from of impact whatsoever on the industries due to the action. The research consulted some publication in relation due to this topic and also staged can transitive interviews with certain practitioners in the insurance industry and eventually come out with reasonable conclusion and proper recommendation in regards to this topic. The marking of insurance service in the midst of universal banking environment.

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